Schatz Distributing Company

Why I Don’t Drink Budweiser…and Why I’m Not Alone

Budweiser has always been far more about marketing than beer. The founder of Anheuser Busch, Adolphus Busch, refused to drink his own brew, calling it “that slop” (he was German, of cou…

How to Drink All Night But Never Get Drunk

Jim Koch knows beer. He also knows a beer trick that may change your life.

Is This The Secret to Not Getting Drunk While Drinking?

The man behind Samuel Adams beer claims that ingesting dry yeast before knocking back a few cold ones can help keep you from overdoing it

5 excellent tips for understanding VODKA

Home » Blog » 5 excellent tips for understanding VODKA<br>The seduction of Vodka starts in the brain<br>What one imagines, presumes and knows about each brand is a controlled sensorial construct that speaks before the drink can say something.<br>That’s a novelty; hence vodka is the current, modern drink with an ample sample of consumers. You choose the segment in which you want to be, and go there.<br>This doesn’t happen with other categories of famous drinks in which are required years…

Top 10 Beer Drinking Countries

If you were to hazard a guess at naming some of the top 10 beer drinking countries, what might you guess? The Australians? The Brits? Well, the answers may surprise you and the stereotypes [...]

Six-year-old Irish girl explains why she should be allowed to the pub

A little girl from Wexford tries to persuade her mother to let her go to the pub for “just one night.”

NEW to Craft Beer? Try N.E.W. Ales Brewing

Experience craft beer at this welcoming and unique biergarten.

How to brew a greener beer

Innovators in beer, wine, and alcohol production are trying to transform one of the most environmentally damaging industries.

How to Grow Hops for Brewing Beer

Hops is one of the basic ingredients in beer. If you're a home brewer, you may be interested in growing your own hops. They're able to thrive in any moderate climate and with minimal maintenance. Choose a sunny spot for planting, train the...

How to brew ancient Wari beer

High-tech spectrometry and traditional knowledge shed light on an ancient industry.

Was the First Beer Brewed for the Dead?

Archaeologists disagree on whether they’ve found the world’s oldest beer, or just bread.

What's the Difference Between Ginger Ale and Ginger Beer?

Ginger ale and ginger beer are refreshing, summery beverages both on their own and mixed into cocktails. But while they may share a common flavor, you may have noticed that they aren’t quite exactly the same —ginger ale has a lighter, sweeter bounce to it while ginger beer is more moody and robust with a kick. If they’re both based around ginger, fizzy water, and something sweet, then what is it that sets them apart?

How brewing beer changed a lifeform for good

Brewers domesticated wild yeasts hundreds of years ago – and changed this microscopic life form forever.

What's Brewing? Hops is what makes the beer

Hops (Humulus Lupulus) are flowering cones with medicinal properties and uses including digestive aids, inflammation, insomnia, ulcers, anxiety and Crohn's disease. But hops, a perennial ...

Can You Brew Beer On the Moon?

When some apocalyptic event in the very near future forces humans scurrying to another planet, we’re probably going to have the same question.

Banana bread brew? A guide to beers that don't taste like beer

These hybrids are controversial by nature, but also have an audience.

How to Chill Beer: 5 Ways to Frost Your Ale and Lager

What the Ale: Wild Brew a benefit to save the birds and drink beer

Wild Brew a benefit to save the birds and drink beer

Lager, ale or blonde? Where to start with craft beer

With so many available these days it can be difficult knowing what to try